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Ali, NetEase, Youku, Tencent, Kingsoft and other traditional Internet Co have been involved in the field of online education. And in foreign countries, swept the world of online education platform "Khan" has won the bill gates and Google's investment.
"Online education is the fire this two years, because the United States has a company received 130000000 dollars in investment." Focusing K-12 online education (that is, from primary school to senior high school 12 years of Education) in Huanggang middle school campus principals Wang Jianhong "entrepreneur" reporter said: "people are betting on which Chinese company will fire. But you can understand this, we are actually looking at the future is a question mark."
Wang Jianhong said online higher education, online vocational training has its successful model, but in the primary and secondary school online education market, courseware, products, and good, sell what is the way? Not only online education in primary and secondary schools, all the line of the counseling classes have this problem ". He said that this year many VC at online education market and the outside world will thought it was like all of a sudden fire, but in fact as early as in 2002 Huanggang online high school to enter the industry, online education began to fire up. Around 2003, the Affiliated High School of Peking University, Qinghua, Beijing Fifth, Tianjin middle 70 domestic well-known schools do online.
"We think a cattle X distance education era has arrived. But over time, the primary and secondary online education market is only flowering, difficult results, the success of the real few." Wang Jianhong said.
Wang Jianhong certainly no doubt that online education is a big piece of cake, but the vertical K-12 education in the field of online, he felt service, marketing can not stop on the Internet, "and must combine with the line. Under the online experience point, only through the promotion of parents get experience, think you are not a liar, let him understand that this is a good product, he will have to buy. I think, the line to someone to contact online service to get out of the mire."
The key to sell online: offline promotion
Huanggang Middle School of famous brand and teaching resources utilization, Huanggang middle school e-campus cut into the primary and secondary science education online this is Wang Jianhong said "trend in the industry. Public data show that in 2011, the size of the primary and secondary schools in China has 274000000000 yuan, while the network education market in 2012 the size of the market is about about 70000000000 yuan. "When I accidentally did about 80000000 yuan in Guangdong Province, only to find it has so much 'potential'." Wang Jianhong said, Huanggang middle school will at least arouse part of the '70 after' 80 'two generations of memory, we all know that it is a famous school."
In 2012, Wang Jianhong as Huanggang middle school e-campus joined agents and the founder of a company in the form of stock exchange merger the club Taiqi Company Huanggang middle school e-campus project. There are nearly 100 straight battalion, Wang Jianhong after hours of a years, Huanggang middle school e-campus increased hundreds of millions of dollars in revenue, join, increased to more than 200. If it is not expected, its revenue will step on the level of 1000000000 steps.
In 2011, Wang Jianhong in Guangdong, to do business nearly one hundred million, the total income is only about twenty million. 10 years ago, it is the first generation of the school, the twenty million is obviously not an exciting performance. "It is a very strange industry, the franchisee to earn more than we." Wang Jianhong said, Huanggang middle school e-campus has announced it can get 300% return, "but in fact, join in business returns will beyond this. I am doing business to sell 30000000 yuan, there will be 10000000 yuan profit ". Wang Jianhong revealed they joining with the relevant data of business cooperation, "they have to get the product of discount, the maximum is two fold".
Wang Jianhong, for example, in a small city spend 10 million yuan to join a regional market, if a year revenue is 80 million yuan, to get rid of rent, labor, industrial and commercial tax, "the remaining is all his". Huanggang middle school campus in Chongqing a franchisee, "a year have more than 1000 million yuan of income, even office building are buying their own." Even in such a small place in Xiangxi, Hunan, a university graduates soon, a year can also have about 2000000 yuan sales.
"Online education is the fire this two years, because the United States has a company received 130000000 dollars in investment." Focusing K-12 online education (that is, from primary school to senior high school 12 years of Education) in Huanggang middle school campus principals Wang Jianhong "entrepreneur" reporter said: "people are betting on which Chinese company will fire. But you can understand this, we are actually looking at the future is a question mark."
Wang Jianhong said online higher education, online vocational training has its successful model, but in the primary and secondary school online education market, courseware, products, and good, sell what is the way? Not only online education in primary and secondary schools, all the line of the counseling classes have this problem ". He said that this year many VC at online education market and the outside world will thought it was like all of a sudden fire, but in fact as early as in 2002 Huanggang online high school to enter the industry, online education began to fire up. Around 2003, the Affiliated High School of Peking University, Qinghua, Beijing Fifth, Tianjin middle 70 domestic well-known schools do online.
"We think a cattle X distance education era has arrived. But over time, the primary and secondary online education market is only flowering, difficult results, the success of the real few." Wang Jianhong said.
Wang Jianhong certainly no doubt that online education is a big piece of cake, but the vertical K-12 education in the field of online, he felt service, marketing can not stop on the Internet, "and must combine with the line. Under the online experience point, only through the promotion of parents get experience, think you are not a liar, let him understand that this is a good product, he will have to buy. I think, the line to someone to contact online service to get out of the mire."
The key to sell online: offline promotion
Huanggang Middle School of famous brand and teaching resources utilization, Huanggang middle school e-campus cut into the primary and secondary science education online this is Wang Jianhong said "trend in the industry. Public data show that in 2011, the size of the primary and secondary schools in China has 274000000000 yuan, while the network education market in 2012 the size of the market is about about 70000000000 yuan. "When I accidentally did about 80000000 yuan in Guangdong Province, only to find it has so much 'potential'." Wang Jianhong said, Huanggang middle school will at least arouse part of the '70 after' 80 'two generations of memory, we all know that it is a famous school."
In 2012, Wang Jianhong as Huanggang middle school e-campus joined agents and the founder of a company in the form of stock exchange merger the club Taiqi Company Huanggang middle school e-campus project. There are nearly 100 straight battalion, Wang Jianhong after hours of a years, Huanggang middle school e-campus increased hundreds of millions of dollars in revenue, join, increased to more than 200. If it is not expected, its revenue will step on the level of 1000000000 steps.
In 2011, Wang Jianhong in Guangdong, to do business nearly one hundred million, the total income is only about twenty million. 10 years ago, it is the first generation of the school, the twenty million is obviously not an exciting performance. "It is a very strange industry, the franchisee to earn more than we." Wang Jianhong said, Huanggang middle school e-campus has announced it can get 300% return, "but in fact, join in business returns will beyond this. I am doing business to sell 30000000 yuan, there will be 10000000 yuan profit ". Wang Jianhong revealed they joining with the relevant data of business cooperation, "they have to get the product of discount, the maximum is two fold".
Wang Jianhong, for example, in a small city spend 10 million yuan to join a regional market, if a year revenue is 80 million yuan, to get rid of rent, labor, industrial and commercial tax, "the remaining is all his". Huanggang middle school campus in Chongqing a franchisee, "a year have more than 1000 million yuan of income, even office building are buying their own." Even in such a small place in Xiangxi, Hunan, a university graduates soon, a year can also have about 2000000 yuan sales.
"But this is a praised industry." Wang Jianhong said, it's hard to subvert the people's perception of it." Teacher + schools + synchronous teaching + online tutoring is the primary and secondary online education industry in the path of the mainstream, Huanggang middle school campus is no exception in such a path, but in the early stages it has been going is not smooth, has been losing money ". He later analysis of why so many online only flowering and results because if completely done online, "may not be reliable. In recent years, online education will still have the tendency of the king channel ".